Multi-Market Digital Platform Growth
A retailer with 10M+ customers and a 600,000 SKU catalog had flat growth and was responding by spending more on acquisition. The real constraint was architectural: a catalog structure grown up with the business and never redesigned for discovery, suppressing organic revenue. Rebuilding the taxonomy, migrating the PIM, and treating technical SEO as product strategy drove 331% YoY organic revenue growth, 29% traffic growth, $60M in incremental revenue within 12 months, and 10 to 12% YoY growth across the product lines.
Best for: Digital commerce product leadership, catalog architecture and growth